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Markets RDA Central West NSW

Message from the Executive Officer – Julia Andrews

Julia Andrews Executive Officer RDA Central WestEver wondered how our regional businesses could take advantage of E-commerce in Asia? With millions in the online retail market it is an  opportunity ripe for the region’s taking.

However, we hear from businesses big and small that this market can appear out of reach and too complex to navigate.

This is why we have teamed up with the NSW Department of Primary Industries (DPI) International Engagement Unit to deliver an E-Commerce in China project, funded by the NSW Department of Industry, creating a toolkit and masterclass for the region documented from real-world learnings with businesses throughout 2017. 

It is a one-of-a-kind project to date because new market opportunities require us to be at the forefront of global developments.

We are aiming to increase the skills, confidence and proficiency of Central West NSW small-to-medium sized agribusinesses in particular to engage in e-commerce trade opportunities in China.

The specifics of e-commerce in China such as logistics, legal structures, biosecurity, banking, networking, risk, CHAFTA, bonded zones, key regulations, intellectual property, consumers, marketing and provenance are all being explored.

Relationships with industry and government in both countries, as well as key e-commerce providers such as Alibaba are also being established.

The project was identified in our Value Adding to Agriculture in Central West NSW Report written last year, highlighting the potential for value-adding agribusinesses to reach new customers anywhere in the world and cut out the “middle men” in the supply chain.

We expect the project to deliver considerable value for the region, building on the Agricultural sector as a comparative advantage of the Central West.

The toolkit is expected to be developed over February 2018 and the Masterclass held in March 2018. Updates about  this project will be posted on our website but please feel free to get in touch with us for more information int he meantime.

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