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Metal fabrication Central West NSW

E-commerce in China

China ecommerce Masterclass







Regional Development Australia Central West, in collaboration with NSW DPI International Engagement Unit invites you to:

Download the E-commerce in China Toolkit for business 

e-commerce in China Toolkit for business, RDA Central West How do you work out if China really is a potential market opportunity for you and your product? Are you too small? Is China too big? Do you find the concept of e-commerce in China intimidating?

Specially designed for regional businesses, this toolkit and full day masterclass (held on 28 March 2018) explores the opportunities, risks and various pathways to successful e-commerce in China.

Three Central West agribusiness case studies provide their personal experiences of cross-border e-commerce into China;

  1. Ross Christiansen from Superbee Honey in Forbes
  2. Genya Miller from Auzure Canola Oil (MSM Milling) in Manildra
  3. Peter Mortimer from Mortimers Wines in Orange

High-profile Industry Experts provided advice including:

  • Livia Wang, Managing Director of Access CN, a premier Chinese marketing agency in Australia. Livia talked about how to build your brand through social influencers and how to integrate “products,” “distribution” and a “marketing” plan to most effectively break into Chinese markets.
  • Allan Qui, Managing Director of Stone Drums Group, a digital marketing service provider based in Melbourne. Allan discussed the fascinating Chinese Social media landscape.
  • Tim Sullivan, China/Asia Sales Manager for Sanger provided insights from the Bindaree Beef experience.
  • Representatives from Austrade, TradeStart and the DPI International Engagement Unit also provided insights and answered questions.

” This was a life changing opportunity for Mortimer’s Wines to understand and grow into ecommerce in China but also to focus on ecommerce right here in Australia. A big tick from me. Thank you ” – Peter Mortimer

Download the E-commerce in China Masterclass Flyer here

ecommerce in China Masterclass

NSW government logoThe E-commerce in China Project was funded with support from the NSW Department of Premier and Cabinet.